Month: January 2016

East Africa Tourism Platform (EATP) comprising the tourist boards of Tanzania, Kenya, Uganda, Rwanda and Burundi have been awarded 1st runner up in the award for Excellence and Innovation in Tourism.

The EATP were praised at th ceremony in Madrid, SPain for its multi destination knowledge management tool that helps people package tourism products without worrying about country borders.

The EATP are now planning on holding joint marketing initiatives including at ITB, the Berlin Tourism Expo from the 9th to the 13th March.http://www.ea-tourism-platform.org/

Honorable Professor Jumanne Maghembe was appointed the new Minister of Natural Resources and Tourism of the United Republic of Tanzania by the newly elected Tanzania President, H.E. Dr. John Magufuli.

Professor Maghembe was previously Minister of Tourism between 2006 and 2008 and has since worked at a variety of ministries; including most recently serving as Minister of Water and Irrigation.

He has claimed his first move is to seek more marketing money to double the number of tourists within 2 years. This will focus on important markets such as the US and China and will use a variety of new marketing channels.

Currently, the country attracts 1.1 million tourists per year and this is wanted to be increased to 3 million within two years.

Minister for Natural Resources and Tourism Prof Jumanne Maghembe has promised to release more funds which will allow this to happen. With the funds his steps are:

1. Finalize hotel classification levels
2. Finalize re-branding of Tanzania to ‘Tanzania, the Soul of Africa’
3. Repay international media debt of 3,700,000,000/ Tanzanian Shillings
4. Begin advertising new brand on CNN and BBC

Ms. Mdachi, Tanzania Tourist Board acting manager has said worries are also due to a lack of national airline carrier and that an amount of 15 billion Tanzania Shillings is required to brand.

• Approx 28% of Tanzania’s land area is protected – the highest amount of any country in the world.
• New York Times named us one of the “52 Places to Go In 2015″
• Travel + Leisure. named us one of the” Best Places To Travel In 2015″
• Travel Alliance named The Tanzania Tourist Board the Bronze Award for “The Best Tourist Board – Africa” at the 2016 Travvy Awards
• Tanzania has 16 National Parks and 31 game reserves, 50 Game Controlled Areas, one special Conservation Area (the Ngorongoro), and three Marine Parks.
• Tanzania has Africa’s highest mountain, the legendary Mt. Kilimanjaro;
• The magical plains of the Serengeti, home to the “Great  Migration”;
• the world acclaimed Ngorongoro Crater, known as the “8th Wonder of the World”;
• Olduvai Gorge, the cradle of mankind:
• the Selous, the world’s largest game reserve;
• Ruaha, now the second largest National Park in Africa and also featured on Afar Magazine’s “2015 Where to Go” list;
• the spice islands of Zanzibar;
• and seven UNESCO World Heritage Sites.
• Most important for visitors, the Tanzanian people, with a rich history and diverse blend of cultures, are warm and friendly. Tanzania is an oasis of peace and stability with a democratically elected and stable government.